Eh! José!

News, views, and gossip from Montreal, Canada, and the world

Archive for the ‘Canada’ Category

Federal election..part deux???

Posted by Jose Alvarez on November 28, 2008

It seems it was only last month that Canadians went to the polls to elect the same federal government we had before. Oh wait..it WAS only last month! Now brace yourselves, sharpen your pencils, have your photo ID at hand, and remove your veils my fellow Canadians because this is no joke, we might be heading towards yet another federal election.

Finance Minister Jim Flaherty announced his much anticipated economic update this afternoon, and the three opposition parties didn’t like it one bit.

Among other things, Flaherty’s plan includes cutting the $30-million public subsidy granted to political parties on a per vote basis and limiting public-sector salariesincreases to 1.5 per cent. But what pleased opposition parties the least was in fact something that’s missing in Flaherty’s update: a stimulus package.

So the Liberals, the NDP, and the Bloc have made up their mind: there is no way they will vote for this plan. And this being a confidence vote, we’re facing and imminate dissolution of parliament.

But wait, it turns out we might be spared the agony of all those campaign rallies and debates since there are some rumours of a coalition government between the opposition parties. For now these are just rumours but the possiblity is there and if you ask me, it’s a pretty good idea.

Although the idea of a coalition government might seem a bit abstract for us, it’s a formula that has been used quite frequently in Europe. The opposition parties understand that Canadians don’t want another election, and a coalition government seems like the best option if they are not willing to support the Conservative’s economic plan.

Let’s hope Dion, Layton, and Duceppe can come to an agreement in order to form a new government without sending us back to the polls.

CBC report on Flaherty\’s economic update

Posted in Canada, Opinion | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Marketing 101

Posted by Jose Alvarez on November 22, 2008

Everything’s bigger in America; their burgers, their malls, their movie stars and, of course, their election day. Tuesday was a historical day for our southern neighbours. Not only did they elect the first African-American president in the history of their country, but they also had the highest voter turnout since 1908.

Sixty-four per cent of eligible voters showed up at the polls on Nov. 4, the equivalent of almost 137 million Americans. Meanwhile, three weeks ago only 59 per cent of eligible Canadian voters cast their vote in our federal election, marking a record-low voter turnout in Canadian history.

So why is it that while south of the border people voted in record numbers, we preferred to stay home and let someone else decide for us? It’s simple: Americans are good at marketing their products.

Like hamburgers and blue jeans, democracy is a product that needs proper marketing in order to work, and Americans understood that very well. It takes more than hanging posters from street signs and a lot of handshaking to get people excited about an election. While the Canadian campaign consisted of two debates, a few ads, and a lot of repetitive speeches, John McCain and Barack Obama attended popular talk-shows from The View to Saturday Night Live, bought prime-time television slots, and even had the support of stars like Oprah and Elisabeth Hasselbeck.

Both sides knew exactly who their target audience was, and they did everything they could to market their product. Only in America would a plumber become an overnight celebrity just because the candidates decided to make him a symbol of the average hard-working middle-class person. If Stephane Dion had found his personal Joe the plumber for instance, maybe he would have made a better job at selling his precious green plan.

There was a very important factor in last Tuesday’s record turnout: the youth vote was stronger than ever. Good marketers as they are, Americans did everything they could to get young people to vote. Many Hollywood stars participated in a campaign designed to attract young voters, and the candidates used innovative ways such as Facebook in order to get their message across. And it worked. As much as 54 per cent of eligible voters aged 18 to 29 cast their ballot on Nov. 4, a 19 per cent increase from 2004. In Canada young voters seemed to be more interested in what was going on south of the border than in voting for their prime minister.

It’s not a good sign when Canadians start getting more interested in American politics than in who we send to Ottawa. Maybe it’s time that we learn a thing or two from the Americans and start thinking about new ways to make our elections more appealing, particularly to young voters. After all, when a product isn’t selling well, there must be a change in the marketing strategy.

Posted in Canada, International, Opinion | Tagged: , , , , , , , , , , | Leave a Comment »

Lunch for two

Posted by Jose Alvarez on November 22, 2008

Have you ever had one of those random conversations with a stranger while waiting for the bus or standing at the checkout line at the grocery store? I have, and to be honest, I don’t like them very much. They’re just awkward and I never really know what to say, so I’ll do anything to avoid having to listen to that old lady behind me. Because they’re almost always old ladies.

So you can imagine that when an elderly woman asked me to sit down with her during lunch a few weeks ago, I wasn’t very thrilled. But seeing that there weren’t any other seats available, I thanked her and sat down at her table.

I learned quite a few things during my lunch with Thérèse. She’s retired, she worked as a waitress her whole life, she lives alone in a small but comfy apartment, she enjoys having her coffee at McDonald’s everyday, and she likes watching reality TV shows where participants get paired up in the hope that they’ll find their other half.

“They should do one of those shows for people my age,” she told me.

But the most important thing I learned was the reason why old ladies tend to have conversations with random people like me: they are just lonely.

Like Thérèse, there are more than four million Canadians over the age of 65, and with baby boomers soon to hit the 65-year-old mark, that number will double by 2026.
Although some Canadian seniors try to keep themselves busy by joining volunteer groups or organizations, there is no doubt that many of them live a pretty lonely life. Take Thérèse for example, who spends most of her day watching TV and only dares to go out as far as her local McDonald’s for fear that something will happen to her while she walks alone on the street, or the elderly man in my neighbourhood whose hobby consists of taking the bus back and forth all day long.

Should it then come as a surprise that the percentage of seniors aged 65 to 74 using the Internet more than doubled between 2000 and 2003? Twenty-eight per cent of them are now Internet users, and those aged 75 and up are also catching up on their mouse use. Perhaps the Internet helps them feel a little more connected to the world that seems to have forgotten them.

Maybe if we weren’t so focused on our own lives we would realize that there’s people like Thérèse out there that need some of our time and care. Why is it that we think it’s ok to simply abandon our parents at a retirement home or a small apartment? Are we too busy to take care of them like they took care of us when we were kids?

Granted some seniors still like their privacy and will insist on living on their own while they are still capable of doing so, but that is no excuse for not visiting them, taking them out for lunch, or simply calling them so they have someone to talk to.

Being lonely and having nothing to do aren’t exactly the greatest things in life, and senior citizens could use some of our company. So what can we do? You might have parents or grandparents you might consider seeing more often, or you might want to start volunteering at a retirement home. But most importantly, when the old lady waiting in line behind you starts talking, listen to her. I know next time I will.

Posted in Canada, Montreal, Opinion, Quebec | Tagged: , , , , , , , , , , , | Leave a Comment »